Acer puts more emphasis on commercial channel business

Acer is putting more focus and investment into driving commercial business in the SME market. The company has re-focused its activity and now has a new commercial team, headed by Division Manager Nathan Knight, with Alicia Shepherd heading the Sales Team dealing with all SME resellers, whilst Jennifer Watts will run the Professional Computing product set. These resources have been put in place to make sure that resellers have access to the right products, at the right price, and the right margin. There will also be new incentives and mechanics to assist resellers addressing the business market, including a commitment to same-day response on bids and tenders.

Additionally, Acer will be launching new marketing initiatives to highlight its excellent TravelMate range of professional notebooks and Veriton desktops. The company has some really strong offerings here – the TravelMate Timeline X thin and light notebooks, with Intel Core i processors, eight-hour-plus battery life and optional port replicators are great for business users and the new TravelMate 6 series, with seven-hour battery life, optional VPro and full docking solution, also have a strong appeal.

The Veriton desktop range meanwhile continues to evolve with a new all-in-one product launching this month and the Veriton N-Series, zero-footprint model – which is designed to attach to the back of an LCD TFT screen, offering excellent design, features and low TCO. Also new are the Acer Iconia Tablet PCs, which offer all the benefits of the slate PC design plus an optional docking station with integrated keyboard to provide maximum functionality.