HP shows the way for resellers with powerful entry into audiovisual market

HP has formed a partnership with Scala, the leading player in the digital signage market, to bring complete, affordable, easy-to-install and manage solutions to the market – and open up opportunities for every reseller addressing the professional, business and Public Sector markets.

The complete HP Signage Player solution is now available from Maverick, which is the only AV-focused distributor to currently offer resellers all the skills and support services needed to take this amazing proposition to market.

Mark Tildesley, General Manager of Maverick UK, says: ‘This is a very exciting development. HP’s arrival in this market is a clear signal that this is a market that’s about to move into a rapid phase of growth. Digital signage has been primed to move into the mainstream for some time – with HP getting involved, that’s bound to start happening now. We’d urge resellers to act now and start learning about the solutions and to discuss opportunities with their customers. We see potential everywhere – in large and small businesses, in local government, health and education, and in the professional AV and presentation markets – and you do not have to be an expert to sell and install these systems. Any reseller can do it – adding value for the customer and making good profits in the process.’ The HP Signage Player makes it easy for first-time users to set up and manage a digital signage network. The software is provided as a hosted service that handles all content management, scheduling, and other functions. This makes it very easy for anyone to manage and run videos, pictures, web-feeds, interactive Adobe Flash on single or multiple displays. They can also make use of the Scala Scripts to generate dynamic text and graphics in any combination up to 1080p.